This is because those who view your Stories are the ones who follow you and are eager to check what's up with you. When Instagram launched Stories in 2016, it changed the way users view and interact with content on the photo-sharing platform - while prompting an entirely new question about who is viewing it the most. Popularly known as Instagram Story viewers, brands have been able to find their ideal target audience in those who view their Stories actively. ![]() ![]() While the world continues to fight through challenging times, Instagram constantly adds and removes features faster than ever to its Story section to help creators and brands grow on the platform. ![]() Since its inception, Instagram has never stopped surprising us.
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